What is iCode™?
iCode™ is an interactive, fully-automatized platform to design and run online surveys enriched with Reaction Time methodology. Thanks to iCode™, you can conduct your implicit study worldwide anytime you want and get the results immediately after the survey is completed.
The methodology behind iCode™ has been constantly developed and perfected since 1997 by NEUROHM, a global research and neuro technology provider.
GET MORE INSIGHTSReveal a new perspective on consumers' needs and desires thanks to our innovative
Reaction Time approach
TEST WITHOUT LIMITSRun online studies on laptops, tablets or smartphones to test implicit reactions remotely
BRIDGE TRADITIONAL WITH IMPLICITCombine declarations with implicit emotions
to gain a competitive edge
JOIN WITHOUT BARRIERSNo additional hardware or software required,
it's a simple browser-based solution
CREATE & DESIGNEnjoy a user-friendly tool and design your own implicit survey on any topic in just a few minutes
SAVE TIME & MONEYPlan your research in the morning and get
the results in the afternoon
How does it work?
iCode™ surveys are designed to run on all types of
devices from PC computers to tablets and
See how in just 5 simple steps you can design your
own implicit survey.
SELECT TEST TYPEChose what you want to test: brand image, product design, TV ad or more
SELECT THE QUESTIONSState how many elements you want to test and select questions you want to ask.
UPLOAD VISUALSUpload images (logo, pictures, prints) that you want to test
SHARE THE LINKUse your social networks or a professional panel provider to distribute the link to your online survey and gather the data from your target group.
GET THE REPORTWhen the study is completed, your report with explicit and implicit results will be ready for you to download in a matter of seconds.
Reaction Time uncovers consumers’ TRUE ATTITUDES about brands, products, commercials and more.
OUR REACTION TIME METHODOLOGY
HAS BEEN ADOPTED ALL AROUND THE WORLD
How much it costs?
- Design studies in a matter of minutes
- Upload stimuli and use the iCode™ Cloud storage
- Test redirections when iCode™ survey has to be a part of a bigger study
- Preview, manage & run iCode™ surveys to start collecting the data
The price is fixed at 90 EUR per single research screen where reaction time is measured – we call it an “item”.
1 element (e.g. brand) tested with 1 statement (e.g. question like: is trustworthy?) - equals 1 item priced at 90 EUR.
1 element x 10 statements = 10 items (900 EUR).
2 elements x 5 statements = 10 items (900 EUR).
3 elements x 10 statements = 30 items (2700 EUR)
To check how many items you will have in your study - simply multiply the number of elements you want to test (e.g. brands/products packages/ads) by the number of statements you use (questions).
Of course, iCode™ will automatically calculate the price for you during the study design process, so you can take care of more important aspects of your research. If you are interested in volume related pricing contact us at firstname.lastname@example.org.
IMPORTANT: We do not charge on respondent bases - you can test 1 000 or 10 000 respondents and the iCode™ price will remain the same.